You’ve come a long way bitch?

Pretty Kim and her sisters toss the word Recently, a smart, accomplished friend pointed out the proliferation of the word "bitch" in the title of popular books by and for women.
We just ran an item from the authors of Taming Your Alpha Bitch. I admit the title gave me pause, but the book did have excellent advice, so I decided to follow up with the authors.
I remember cringing when I first heard Paris Hilton and Nicole Richie call each other "bitches" in casual conversation on their reality show years ago. Their non-stop cursing was still enough of a novelty to raise eyebrows. Now the popular Kardashian sisters on their money- making reality franchise regularly refer to each other as "bitches". Titles like Skinny Bitch in the Kitch compete for slots on the bestseller list. I still recoil at the word, and heaven help the fool who calls me the "B-word."
And if we didn’t have enough trouble with the word "bitch," Rush Limbaugh upped the ante by declaring a woman a "slut" for simply advocating for the right of women to have access to contraception. The radio show host "apologized" after advertisers began pulling their sponsorships. I’m sure he was really sincere.
It is as unacceptable for Limbaugh to have called Sandra Fluke a slut, as it is for women to call each other "bitch." Words are too powerful to toss around as Limbaugh found out.
Growing up in the feminist era, I remember women who objected to being called babe, doll, honey, or sugar. Yet, this same generation loved the hip slogan (ironically used to sell unhip cigarettes) "You’ve come along way, baby". The ads featured a sexy, good-looking woman executive emerging from old-fashioned Victorian clothes. Now, bitch is casual parlance. Oh baby, what are women thinking?
Some of the young teachers in my exercise classes play hip-hop songs with lyrics that repeat the words "bitches" and "ho," with other female-unfriendly appellations and lyrics. I find it disheartening and unappealing, to say the least. It disturbs me that women do not see the disconnect between embracing words like bitch and ho and objecting to violence against women and other dangerous and demeaning behavior. Equally disturbing is how easily they embrace a "boy's-club" culture that abuses, discards, and demeans women.
Calling women bitches robs us of our power and our dignity. Think about what a man means when he calls someone "his bitch." It is not pretty. I am neither a priss nor a prude, but, darlings, I am nobody’s bitch.
When women call each other bitch, they also give license to the Limbaughs of this world to attack women even more.
Being a bitch, or being called a bitch, is never a good or fun loving thing. Using the B-word and embracing it does not rob the word of its power, but it may rob you of some of your power. Think about it. After all, you’ve come along way, baby.