The “virtual princess look”

Redken Creative Consultant Guido created what he calls the "virtual princess" for the Prada Fall 2012 show in Milan. It’s a futuristic, two-toned dramatic look.
"All hair is away from the face," Guido says. He goes on to describe the striking look: "there’s no emotion and all of the personality is taken away. I envisioned the way a ‘virtual girl’ is drawn in a cartoon. Then I added these different colored extensions – white, red and black, which adds to the synthetic feeling of the hair. I used colors, which looked most dramatic against each of the models’ real hair. The different colors give you that pop of fakeness, so we’re not talking about reality. Like a futuristic princess."
How to get the look: 
  • Layer thickening lotion 06 and hardwear 16 on the top portion of the hair when wet, and brush straight back.
  • Blow-dry hair straight, continuing to brush straight back.
  • Apply iron silk 07 from the mid-shaft to ends of the hair to protect hair from heat iron and then use a straightening iron to give it a crisp, extremely straight look. 
  • Fnish with forceful 23 to keep the style in place and looking extra sleek.

The color was added using extensions at the show, but for those who aren’t afraid to try a pop of color for themselves, ask your Redken colorist

 

Finish with forceful 23 to keep the style in place and looking extra sleek.

    The color was added using extensions at the show, but for those who aren’t afraid to try a pop of color for themselves, ask your Redken colorist
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    Ponytails rule the runway

    Redken Creative Consultant Guido refines the ponytail at Marc by Marc Jacobs fall 2012 show. "The clothes at the Marc by Marc Jacobs collection today have a lot of volume," said Guido describing the look. "So we wanted to create a small head to compliment the clothing. The hair itself is a nod to minimalism, very clean, fresh, and young."

    How to get the look:

    www.redken.com

    • Apply Redken satinwear 02 ultimate blow-dry lotion to damp hair and blow-dry straight.
    • Create a deep left side part and with your fingers, pull the hair into a low ponytail at the nape of the neck.
    • Tuck hair behind the ears.
    • Apply Redken outshine 01 anti-frizz polishing milk to the ponytail for lasting smoothness and a sleek finished look.
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      Style-maker reflects Victoria Beckham’s “mood”

      Victoria Beckham Spring/Summer 2012 Image Charles Sykes for Redken Influential style-maker and Redken Creative Consultant Guido has created a pared-down look to reflect the mood of designer Victoria Beckham’s collection. Redken describes it as “a unique pulled-back style that was sleek and sophisticated in the front, yet girly and natural in the back, perfectly reflecting the aesthetic of Victoria’s Beckham’s Spring/Summer 2012 modern, chic collection”.

       
      "I needed to break the clean, sleek lines in the front to modernize the look, so I created a rough matte texture in the back” is how Guido described the look. “The key is to make it look effortless, which I did by using two distinct textures in one look. Some find it difficult to wear their face so exposed, but the boldness and austerity of the forehead in this look is what makes it beautiful."
       
      Get the look step by step:
       
      •          Starting with dry hair, comb back a 4- to 5-inch top section from the forehead to the crown, and comb a generous amount of Redken hardwear 16 super strength sculpting gel into the whole section. Clip the end of the section up out of the way.
      •          Apply Redken Guts 10 root targeted volume spray foam through the remainder of the hair until it is evenly distributed, and hair is damp with the product.
      •          Clip the front section at the crown back with a metal bar clip and then coat the top section with Redken glass 01 smoothing serum for a lacquered finish.
      •          Let the hair air dry or rough dry with a blow dryer and then add Redken forceful 23 super strength finishing spray for texture, concentrating on the sides, so that no stray hairs are around the face.
       
       
       
      Influential style-maker and Redken Creative Consultant Guido has created a pared-down look to reflect the mood of designer Victoria Beckham’s collection. Redken describes it as “a unique pulled-back style that was sleek and sophisticated in the front, yet girly and natural in the back, perfectly reflecting the aesthetic of Victoria’s Beckham’s Spring/Summer 2012 modern, chic collection”.
       
      "I needed to break the clean, sleek lines in the front to modernize the look, so I created a rough matte texture in the back” is how Guido described the look. “The key is to make it look effortless, which I did by using two distinct textures in one look. Some find it difficult to wear their face so exposed, but the boldness and austerity of the forehead in this look is what makes it beautiful."
       
      Get the look step by step:
       
      •          Starting with dry hair, comb back a 4- to 5-inch top section from the forehead to the crown, and comb a generous amount of Redken hardwear 16 super strength sculpting gel into the whole section. Clip the end of the section up out of the way.
      •          Apply Redken Guts 10 root targeted volume spray foam through the remainder of the hair until it is evenly distributed, and hair is damp with the product.
      •          Clip the front section at the crown back with a metal bar clip and then coat the top section with Redken glass 01 smoothing serum for a lacquered finish.
      •          Let the hair air dry or rough dry with a blow dryer and then add Redken forceful 23 super strength finishing spray for texture, concentrating on the sides, so that no stray hairs are around the face.
       
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      Anti-gravity shampoo

      Redken Body Full CollectionI am mad about Redken’s Body Full Collection for Fine Hair. It smells fabulous and makes fine hair bounce! I have fine hair and I love what this shampoo does for it. Redken claims that it doubles volume; I think it might. What I know for sure is that it leaves hair looking, feeling, and smelling fabulous.  

       
      Body Full Shampoo gently removes product build-up and leaves hair full and weightless. Body Full Conditioner detangles, leaving hair beautifully shiny. These are my two favourite products in the line.
       
      Body Full Instant Bodifier Volumizing Foam for Baby Fine Hair protects thin fine hair from thermal damage while blow-drying.
       
      Body Full Volume Amplifier Thickening Lifting spray for flat/thin Hair lifts the roots. It can also be sprayed on for more volume and texture.
       
      The magic combination in The Body Full Collection for Fine Hair is wheat protein to plump thin fine strands, soy protein to help repair damaged hair, and cotton to help soften and detangle.
       
      The result is stunning; your hair will defy gravity. If you have flat, thin just-lay-there hair, try it and see for yourself.
       
       
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      Runway locks

      Redken’s new surface-shifting stylers let you transform your hair’s texture to capture the latest runway looks. Now by simply styling your hair with one of the new Redken products you can alter your hair’s texture in an instant.

       
      Wool Shake 08 Gel-Slush Texturizer is a cotton-infused gel that adds extreme, volume and texture to hair. Spray it on wet hair for a distinctly “wild” texture and an almost woolly look.
       
      Velvet Gelatine 07 Cushioning Blow Dry Gel is light and airy; it melts into hair for “cushioned finish and natural looking shine”. It gives limp hair a great bounce.
       
      Matte Sponge 05 Rugged Texturizer adds separation to hair with a roughed-up finish that will “toughen-up” any look. Go ahead — define your fringe!
       
      These three great new styling products have terrific holding power to help you make the most of a fabulous hair cut. They give you an easy way to amp up your look. You change your look in the time it takes to style your hair.
       
      At Redken salons this month www.redken.com
       
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      Slash your beauty budget, The hair issue

      Currently I am a"Dream Blonde"I was born a beauty addict; I’m convinced it led to my career as professional beauty maven. Growing up, I devoured not only beauty products, but beauty books. I read them all. In the not too distant past, celebrities used to sell beauty books instead of product lines. I preferred the books. I particularly liked tomes that dripped with glamour by old-time movie stars. They seemed to have an endless supply of tips and tricks gleaned from the best movie studio make-up artists and hair dressers. Styles change over time, but it’s amazing how useful all I learned from ZsaZsa Gabor and Sophia Loren and many others still is today.
       
      Sophia Loren stated in her beauty book that any beauty worthy of the name should know how to take care of her skin and nails, and be able to keep her hair flawlessly coloured. I agree.
       
      Don’t wrong. I adore and depend on my talented beauty-makers. There is no way my skin would look as it does without the ministrations of my fabulous cosmetic acupuncturist Fang Wang. Nor would I like to be without my talented stylist, Ebony. Every time I move I go through the challenge of finding a new hair stylist. Sometimes it can be a painful drama.
       
      I’m a big advocate of sticking to a beauty budget. I always have been, even before the current recession. I like my hair to look perfect and rootless, so I hit the salon every six weeks. I like it to move and swing, so I need a stylist at a price that I can afford. I can always tell when a woman is over her head with her stylist. She lets her hair go too long between appointments. I don’t get it. It’s better to go to someone you can afford so your hair can look fab all the time than to go to a fancy salon you can’t afford.
       
      We all have different needs. Girls with manes of glorious curls may visit the salon only four times a year. They swear a talented curl-cutter is hard to find and worth a splurge. At only four times a year, if it’s in your budget and works for you, go for it.
       
      But even on my six-week rotation, I still do my own between-appointment touch-ups. I used to buy professional colour supplies from the beauty supply store, but now the at-home products are so good, I just stop by the drugstore. My stylists know I will be regularly touching-up my tresses. None of the good ones have had an issue with it. Most of them have offered tips. If your stylist reacts negatively against a little home touch-up, dump them. Lately, one even reads of stylists recommending home hair colour to their wealthy clients when asked. Celebrity stylists such as Frederic Fekkai and Oscar Blandi among others even offer their own home hair colouring products. The days of home hair colour snobbism is over!
       
      Knowing how to do my own hair has also let me keep it shiny and pristine while traveling. It has allowed me to stay on a budget too. I have neither the cash nor patience for a salon visit every two weeks. This way I spend an hour at home, instead of the languishing at the salon. I read or work during the 20 minutes of “processing”. Then I just dry my freshly-glossed locks, and I am good to go. Touch-ups are so simple that I have coloured my hair in hotel rooms before events. I didn’t leave a single stain. The alternative would have been trying out a strange salon and stylist.
       
      Darlings, this is not some arcane beauty editor talent. Recently one of our contributors noticed that her professionally-coloured and highlighted hair was in desperate need of a touch-up. She had been away from home for months. She needed to attend a few formal functions with her executive husband. Obviously, she had to look stunning and flawless. She had never coloured her own hair. Simultaneously while chatting on Skype, we used the L’Oreal Paris online computer to select her perfect shade and product. The computer suggested L’Oreal Superior Preference. Thanks to the numbering system, she could buy it easily in a foreign country. She followed the directions and my tips. She says will definitely be colouring again. Her hair looked and felt sensational. She loved its texture and fullness, as well as the rich brunette colour. She also liked the $8 price tag.
       
      L’Oreal Paris has new collection of Decadent Chocolate shades in Superior Preference that look gorgeous on brunettes.
       
      West coast editor, Alice Farnsworth has been visiting me in Atlanta. Ever since she permed her hair, she has not been able to find the right ahde of hair colour. She also found it really hard to cover her grey. Alice is not alone; many readers complain about this problem. So while she was here, we used the Clairol online computer to find her ideal shade. To her surprise, we settled on a medium golden blond called Beeline Honey in the Perfect 10 Nice N’ EasyAlice had been using a light brown and it was too dark for her, but she really is not a blond. Perfect 10 is a high-gloss permanent colour that works in just 10 minutes. It smells fabulous. Alice liked that it had two applicator tips — a comb for her hair and a regular nozzle for her hair line. It made application a snap. Her hair came out shiny, manageable, and free of all grey. The colour choice was sensational too, just what she had been looking for!
       
      Over the years, I have used all types of hair colour. In Moscow, I brought my own to my stylists, until I worked for Russian Vogue.
       
      I have tried a variety of blonds. I have yet to find one I don’t like. Currently, I am hooked on L’Oreal Paris Superior Preference Dream Blonde. It is the crème de la crème of home colour, at $15. But it leaves hair silky and without a trace of brassiness. I use only half a box at a time, so I splurge.
       
      The online computers offered by Clairol and L’Oreal Paris can help you choose your shade and products. They are like having a staff of stylists to help and are better than the panel on the box. They offer different options as well as give professional tips. Both companies have help lines with live experts too. 
      There are products to gloss your hair, cover grey, highlight, or keep your salon colour fresh between visits. The number of women who colour at home is growing.  Recently, The New York Times reported this: “Asked how the economy had changed their spending habits, 15 percent of 1,000 American women who have their hair colored professionally said they now color it at home, according to a recent survey by Mintel, a market research firm. Another company, Information Resources, said dollar sales of a popular Clairol product, Root Touch-up, shot up 20 percent over the last year.”
      Darlings, home hair colour is fast, fabulous and practically foolproof. It is also a great way to stretch your budget. If you choose not to colour and can rock a silver fox do, that’s gorgeous too. It seems the recession is here to stay for a while, but that does not mean your beauty regime has to suffer. Darlings, as I always tell you, it has never been easier or more economical to be beautiful.
       
       
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