TLC for your lovely locks

Summer fun such as swimming and sunning can lead to frequent washing and over-drying delicate hair. Purity Design Pure Shampoo and Purity Design Pure Conditioner from IT&LY Hairfashion, Milan, Italy can help your protect and restore your lovely locks.

The Pure Shampoo and Pure Conditioner are enriched with their own special Desert Blend of natural nourishing botanicals containing Agave, Joshua Tree and Challa Cactus. Pure Shampoo is perfectly designed to deep clean with our stepping moisture. That helps to helps keep hair frizz free. Pure Conditioner with the same Desert Blend is designed to nourish and restore hair. Both products also contain UV ray protection; it’s perfect for summer use, especially if you colour or process your hair. Sun fades pricey colour and highlights quickly.