The man behind the makeup!

Beauty junkie and bio fans will love Max Factor: The Man Who Changed the Faces of the World by Fred E. Basten. You may not realize it, but you owe your false eyelashes, lip gloss, foundation, and eye shadow to Mr. Factor, as he invented them.
Max fled a career of virtual servitude to a Russian Czar. Once in Hollywood he began career-creating makeup for silent films, then talkies, and, ultimately, color motion pictures. He helped to "glamourize" Rita Hayworth, Katharine Hepburn, Bette Davis and many other beauties of the day.
 
Basten, a former PR man for Max Factor, paints a fascinating portrait of the man who helped to bring glamour to modern women.
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