The colour of passion

Katy Perry dressed in redMany men say the first thing they notice about a woman is her eyes. But according to a recent study by ManchesterUniversity published in The News, it’s actually her lips. 

Dr. Geoff Beattie, who led the research study, says it “proves that lips represent one of the most sensual aspects of a woman’s body and play a critical role in human sexual attraction.”

His team tracked the eye movements of 50 men as they looked at images of different women. They found that the average man spends 54 percent of the first 10 seconds when they meet a new woman, looking at her lips. If she wears red lipstick, she really has him. Men spent 6.7 seconds staring at women with wearing pink lipstick, but 7.3 seconds staring at the ladies in red.

“Full and red lips combined deliver the perfect pout to achieve male fixation,” said Dr. Beattie, “but women who simply wear lipstick – regardless of their lip type – secure significantly greater levels of attraction than those who do not.”

I think Charles Revson, the founder of Revlon would have agreed. Even though he was known as “the nail polish man” for inventing the first modern fast-drying nail polish, Revlon created red lipsticks in the 1950s that are still worn today.
Celebrity photographer Richard Avedon shot the original sexy ads for the Fire & Ice Collection in 1952. His sumptuous images of the fabulous brunette model, Dorian Leigh, were considered shocking. “Are you made for Fire & Ice? Have you ever wanted to wear an ankle bracelet?” the catch-lines asked. “Does gypsy music make you sad?”
Now, Revlon has re-launched Fire & Ice. Photographer Mario Testino pays homage to Avedon’s original vision by featuring actress Jessica Biel’s flaming“lips and tips.”
I have had a bottle of classic red Revlon nail colour since high school. I like to show it off on my toes. I think the original ad was sexier than the new one, but the colour still sizzles.
Whatever it’s called or however it is sold, there is no doubt that red is the colour of passion. Andrew Elliot, professor of psychology, and Daniela Niesta, a post-doctoral researcher at the University of Rochester conducted five experiments about the seductive powers of the colour red. They concluded that it red makes men feel more amorous toward women even though they are not conscious of it. Red, say the researchers, seems to bring out the "animal" in men.
An article in Psych Central reported the same thing. “Our research demonstrates a parallel in the way that human and nonhuman male primates respond to red,” concluded the authors. “In doing so, our findings confirm what many women have long suspected and claimed – that men act like animals in the sexual realm. As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections are, in a word, primitive.”
But darlings, women are no different. The same researchers, in a similar study, found that women are attracted to men wearing red. "We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it’s this high-status judgment that leads to the attraction," they concluded in an article in The
Will red inflame your man or attract the one you want? Who knows, darling. Since ancient Egypt, women have painted their lips red. Some have speculated that passion is the reason Valentine’s Day is celebrated with red hearts. It’s fun to think about as the holiday approaches.
I’m sure looking fabulous will be enough to make your love amorous — whatever that means for you — in any colour you please. But, if you have never tried it, give red whirl. Wear the colour of passion — if only on your toes!