In Vogue from Kennedy to Kardashian

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Click top title to open I recently read that Kim Kardashian and Kanye West issue of Vogue may out sell the issues with covers of Beyoncé and Michelle Obama.  Editor Anna Wintour defended her choice saying, “Part of the pleasure of editing Vogue, one that lies in a long tradition of this magazine, is being able to feature those who define the culture at any given moment, who stir things up, whose presence in the world shapes the way it looks and influences the way we see it,” Wintour who whose unerring instincts have made her fashion’s kingmaker concluded, “I think we can all agree on the fact that that role is currently being played by Kim and Kanye to a T. 

Vogue has always had a close relationship with both influential women and pop culture. Vreeland understood the relationship between culture and fashion. She once said “You can see the approaching revolution in clothes. You can see and feel everything in clothes.” Diana Vreeland discovered Twiggy. It was Diana Vreeland with her finger on the pulse of pop culture who advised a young Jackie Kennedy on fashion.  It was D.V. who told Manolo Blahnik to design shoes. She also put Diane Von Furstenberg’s first little wrap dress “in Vogue”.  

With the “Kim and Kanye cover Anna Wintour has proved she really knows how to sell magazines– in case anyone has forgotten what business Vogue is in. The success of the cover also underscores the power of celebrities to set trends and sell products. I have no doubt that Diana Vreeland would have put Kim and Kanye on the cover of Vogue not because of their fashion but because they are fashion now – for better or worse.

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Gracey Hitchcock

Editor, DolceDolce

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