The “virtual princess look”

Redken Creative Consultant Guido created what he calls the "virtual princess" for the Prada Fall 2012 show in Milan. It’s a futuristic, two-toned dramatic look.
"All hair is away from the face," Guido says. He goes on to describe the striking look: "there’s no emotion and all of the personality is taken away. I envisioned the way a ‘virtual girl’ is drawn in a cartoon. Then I added these different colored extensions – white, red and black, which adds to the synthetic feeling of the hair. I used colors, which looked most dramatic against each of the models’ real hair. The different colors give you that pop of fakeness, so we’re not talking about reality. Like a futuristic princess."
How to get the look: 
  • Layer thickening lotion 06 and hardwear 16 on the top portion of the hair when wet, and brush straight back.
  • Blow-dry hair straight, continuing to brush straight back.
  • Apply iron silk 07 from the mid-shaft to ends of the hair to protect hair from heat iron and then use a straightening iron to give it a crisp, extremely straight look. 
  • Fnish with forceful 23 to keep the style in place and looking extra sleek.

The color was added using extensions at the show, but for those who aren’t afraid to try a pop of color for themselves, ask your Redken colorist

 

Finish with forceful 23 to keep the style in place and looking extra sleek.

    The color was added using extensions at the show, but for those who aren’t afraid to try a pop of color for themselves, ask your Redken colorist
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