Vodka!

download (2)Click on the top title to open and scroll  Whether you order Grey Goose, Stoly, or something more exotic, vodka afficionados must read Vodka: How a Colorless, Odorless, and Flavorless Spirit Conquered America by Victorino Matus.

 

Matus recounts vodka’s rise, from its humble beginnings in Russia to its popularity today.

 

According to Matus, who explores the rise of “craft vodkas” as well as popular versions such as Absolut and Smirnov, the story of vodka’s success is all in the packaging and marketing.

Pour a libation and crack open “Vodka” and see if you agree.

 

I am a vodka drinker. My favourite vodkas are not necessarily the most expensive.  But, I can taste the difference between brands especially between vodkas distilled from different grains. As in all things, chacun a son gout!

 

Vodka: How a Colorless, Odorless, and Flavorless Spirit Conquered America by Victorino Matus is an interesting read for the obsessed.

Share