1. Looking for a love connection


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    In honour of Valentine’s Day we took a look at some of the new ways people look for love.

    A study from Victors & Spoils is not encouraging if you are seeking love online. The advertising agency in Boulder, Colorado surveyed 94 consumers. It concluded that many people now consider most “matchmaking” sites, such as Tinder, OKCupid, and Hinge, “more a form of entertainment”.

    According to their data, men and women may look at these sites but they are seldom looking for a future mate.  One respondent said she uses “Tinder to chat, but never has the intention of taking the time to meet her matches in person.” Those who use Tinder, then use Facebook and Instagram to check out possible matches before meeting them.

    As Tinder was designed for making hookups, it is not surprising that most people do not use it when they are looking for a long-term partner. According to the study, dating sites, such as Match.com or eharmony.com, are more popular with people who actually want to find a relationship.  Meeting someone through Facebook, Twitter, or Instagram may also be a good way, according to the survey, to make a love connection.Tindr.jpg

    So if you really are looking for love, you may be better off  trying to meet someone the old-fashioned way — through mutual friends and common interests.

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