1. Celebrity hair colour how-to

    Charlize TheronDid you know that Tracey Cunningham, Redken Creative Consultant for Color and colorist to the stars, helped Charlize Theron, Emma Stone, and Sofia Vergara prepare for the awards with Redken color? Rodney Cutler, Redken Brand Ambassador, shared the formulas as well as step-by-step directions, so you can have the same shade as your favouite star.  

    Rodney’s how-to guide: 

    Rodney says the key to achieving Charlize Theron’s “low 1920s-inspired look is maintaining the natural texture to allow the beautiful blonde highlights to really pop. It is flatter on top, making the retro look overall more modern and sophisticated. The style also needs to complement the headpiece, and the hairband look was definitely a trend at the show this year.”
    Tracey applied Redken Blonde Dimensions, added some lowlights with Shades EQ Cream, and finished with Shades EQ Conditioning Color Gloss to create a beautiful blonde look.
    To achieve a similar look, Rodney recommends these steps:
    ·        Set the hair in a traditional barrel roll with a 1.5-inch curling iron, using Redken spray starch 15 to prep, and then brush it out with a flat brush so that it creates an airy finish.
    ·        Create a fold at the back that is rolled into itself and secure with pins. The key is that it is up and away from the shoulder and off set to one side which balances off the neckline and adds softness around the shoulders.
    ·        For hold but to maintain the texturized matte finish, end with a light spray of Redken fashion work 12 versatile working spray.
    Emma StoneFor Emma Stone, Tracey applied Redken Shades EQ Cream to achieve rich, radiant color and stunning shine, without the major commitment of a permanent color service.
    “Emma’s style was a similar shape to Charlize’s”, Rodney noted. “A simple off-center texturized updo that was flatter on top, but with a low side part to add drama and give a more deliberate feel.”
    Rodney recommends following the below steps:
    ·        Blow-dry hair with satin wear 02 ultimate blow-dry lotion using a flat brush.
    ·        Create a deep low side part and secure hair into a simple ponytail up at the back and off center opposite the part, ensuring it’s not too tight to allow for natural texture.
    ·        Roll the back into a twist, folding the back up into itself and off to one side. Use Redken wax blast 10 texturizing spray wax on bangs and finished style for texture and a soft matte finish.
    Sofia VergaraFor Sofia Vergara, Tracey applied Redken Blonde Dimensions and finished with Shades EQ Gloss to create a stunning ombre effect.
    Rodney sums up: “Sofia’s look was a classic example of styling hair as the ultimate complement to the color, as you can clearly see the beautiful gradation of color from dark to light for a very modern overall look.”
    To get a similar look to Sofia’s, Rodney recommends following the below steps:
    ·        Blow dry with a flat round brush, using a mix of Redken sheer straight 06 and New Redken All Soft Argan-6 Multi-Care Oil.
    ·        Finish with a flat iron concentrating on the mid lengths to the ends.
    ·        Redken Blonde Dimensions dust-free conditioning lightener has a gentle, buffered alkali formula that features a cationic conditioning system for superior combability and shine.
    ·        New Shades EQ Cream is Redken’s latest salon hair color featuring a creamy, conditioning formula with pomegranate oil and rice protein. Even if you already love your natural hue, try clear Shades EQ Cream for a gorgeous shine.
    ·        Shades EQ is an ammonia-free, demi-permanent color, which provides healthy, shiny results, Shades EQ is used as a glaze, color refresher, and also color correction. Ingredients include acidic pH; no lift, non-ammonia formula; long-lasting colorants, wheat amino acids, and silicone.