1. Get Emily Rossum’s Red Carpet look

    EmilyRossumRimmelLondonClick on topmost title to open

    We loved Emmy Rossum’s glamourous look on the red carpet at the recent 73rd Golden Globe Awards! Her look was created by makeup artist Jo Baker, using products from Rimmel London. Jo went for a “modern-Hollywood bombshell look with winged liquid eyeliner, fluttery lashes and a fierce red lip”.


    Jo described her work this way: “Cat eye and a red lip combo have been around for decades so the way I made this feel modern and fresh is by allowing the two colors, black and red, to feel uncomplicated. No eyeshadow, no extra shimmer on the face; just the bold liner and red lip – super sexy and ultra-feminine.”


    Her team has given us the low-down on how she did it, so you can re-create it.

    Here’s how Jo got the look:



    Jo started by smoothing over a tiny amount of Rimmel London Exaggerate Eyeshadow Primer all over the naked lid of each eye, allowing it to sit for a couple of minutes, which helps keep eyeliner clean and in place for extended wear.

    She wanted the only two colors for this look: Emmy’s jet black liner and lashes, and the red lid, so she traced a rough guideline on each eye using Rimmel London Exaggerate in Smoke n Shine gel liner.

    She then used a fine brush, smudging it deep into the lash line, creating a deep and dramatic base for the liquid liner. Once both eyes were symmetrical and balanced, using the fine liner brush, Jo swooped up the edges on the outer eye line, winging them up and out to create lift and elongating Emmy’s lash line.

    *JO’S TIP*: “I took the brush I had used before with only the remaining product on the brush. This dry sketch technique gives you full control to design your liner with ease, making it easy to correct or wipe liner into shape until your content with both eyes.”

    Jo gave this base liner time to set and dry before reaching for Rimmel London Scandaleyes Thick & Thin Eyeliner. “This calligraphy style applicator and pigment rich black ink is a staple for doing cat eyes in my kit,” says Jo. Starting half way across the lid in short strokes, she applied the Rimmel London Scandaleyes Thick & Thin Eyeliner on top of her guideline. Using the fine point of the liner, she swiped a fine line close to Emmy’s inner lash line, starting by making a thin line and then thickening it as she swiped across the lid. When it comes to the flick at the outer corners, she tilted the Scandaleyes Thick & Thin Eyeliner tip and used the thicker flat part of brush to fill in and lift the edges.

    *JO’S TIP*: “Have a damp Q tip handy and use it to push any liner away that is too close to the inner eye/tear duct area. This will prevent it from becoming messy later on as there is more moisture near this part of the eye.”Next, it was time to add show-stopping lashes. Jo chose mascara that would help open Emmy’s eyes and keep her lashes feathery and nicely curled for hours. There is no need for your lash curler. Rimmel London’s new SuperCurler 24hr Mascara gives a dramatic even curl that can last up to 24hrs! The curved brush enables you to pack on a couple of layers quickly.

    *JO’S TIP*: “I recommend turning the mascara wand vertically and using the point to apply further mascara near the root of your lashes to increase volume and further lift!”


    Jo wanted Emmy’s skin to be flawless but not overdone; just a subtle hint of blush, with the main focus on the eye and a killer head-turning red lip. Before applying a light base, she smoothed on a thin veil of Rimmel London Lasting Finish Primer, which guarantees to perfect the skin’s surface and keep your foundation in place for up to 8hrs. Next, she opted for Rimmel London Stay Matte Liquid Mouse Foundation. Feather light and creamy on application with a lasting oil free formula makes it a foolproof product for that red carpet moment. She mixed #trueivory and #ivory together and applied it all over her face with a little on her neck and shoulders. Jo didn’t want to add any prominent color to Emmy’s cheeks; she wanted to give her a sculpted look to enhance her cheekbones. Grabbing her treasured Sculpting Palette Designed by Kate Moss for Rimmel in Coral Glow, she softly swiped long brushstrokes upwards in the hollow of Emmy’s cheeks, using the middle color #2. This helps the skin look healthy and added dimension to Emmy’s face.


    For the grand finale there was one grand-slam stand-out colour: Rimmel London’s new The One And Only Lipstick in Best of the Best is a brilliant true red with incredible pigment-rich finish. This scarlet red shade complemented Emmy’s look perfectly.


    A couple of coats of Rimmel London Brow This Way clear brow gel really holds any unruly hairs in place. Emmy has great brows so this was all Jo needed to finesse and frame her eye area.


    Look for it at drug stores and mass retailers.


    Also try the newest products with Rimmel London’s exclusive Virtual Makeup Tool.

    Photo by Steve Granitz/WireImage